Strong ‘Apex’ Release Continues To Boost EA Shares, Sell-Side Has Mixed Reaction

Posted by Dave Royse

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Electronic Arts Inc. is enjoying a strong rebound thanks to a successful launch of its new “Apex Legends” battle royale game with hopes of competing with “Fortnite.” But analysts had mixed opinions Monday on if and how much the game will boost EA investors’ fortunes.

Gaming industry enthusiasts are excited about the free-to-play “Apex Legends” games, which brought in 1 million players in its first eight hours and 10 million in just three days. The company hopes the game may finally be the one that challenges the massively successful “Fortnite” for player eyeballs. And investors seem to think it’s good news, with EA stock moving higher Monday….CLICK for complete article