Fresh off its Time Warner purchase, AT&T is hardly resting on its laurels, throwing its massive weight around by launching a new $15/mo skinny bundle called WatchTV, followed by the purchase of digital advertising technology company AppNexus in a $1.6 billion deal. AppNexus is one of the largest ad exchange companies in the world.
By buying AppNexus, AT&T has signaled its intention to follow in Verizon’s footsteps by squaring it off with the likes of Google and Facebook in digital advertising. In 2017, Verizon acquired Yahoo and AOL (now known as Oath). Verizon seems to be doing just fine with the purchase, with Oath being ranked as the 4th largest digital ad vendor.... CLICK for the complete article